“Do you want to sell sugar water for the rest of your life or do you want to change the world?” The famous inspirational question popped by Steve Jobs that helped him to steal the CEO from Pepsi.
People want to be inspired. A whole class of people will follow an inspiring leader. Amongst many other elements, being inspirational is a matter of communicating clearly with passion, helping people see beyond a narrow focus and understand how their part completes the story.
The embedded video is such a fine example of individuals whose actions have inspired a whole generation of people in a variety of fields – business, sports, arts, public life. Leaders and their deeds that have helped people take on forces far beyond their capacitities. I am sure you will enjoy it even if you have seen it earlier.
While it is not easy to be inspirational, one technique to develop the ability to inspire is by telling stories. Examples from customer situations, from everyday life, historical fables or myths – can create passions within us to do something extraordinary, to make for tremendous success. Stories that communicate at an emotional level are far deeper than words and leave a much stronger imprint than anything you can achieve through a simple stating of facts.
What is your inspiration?